A large bank, which shall remain nameless for reasons related to search engine optimization, was launching a new deals program. However there were a few catches: not everyone got the same deals, you couldn’t talk about the deals themselves, and the value of the deals was small on an individual basis. Plus they wanted to use social media channels as the primary awareness driving channel.
To promote the product, we created this video series as a fun, heartfelt and entertaining way to celebrate some of the greatest deals of all time. It showed that you don't have to go to great lengths to get a deal, but could get one every day. To make it more shareable we cut back on the branding. We also gave each segment a unique and interesting style related to the time period or subject matter of the story.
A ninety year old woman makes the real estate deal of a lifetime.
How one man turned a single red paperclip into a house.
How a country was built from the fallen ego of one little man.
Puma wanted to launch their new limited edition football boots with a campaign that would feel as unique and elite as the product itself. As a result, we developed a series of visuals for stores, fans and influencers that paired product with a matching art style. For the Puma King Lux 24C (with real 24 Carat gold in the boot. Seriously), we built a luxurious gold Art Deco display. For the electrically striking, hard toe Power boots, we used a techno-inspired Low Poly style. And for the timeless King Classics, we used a classic Art Nouveau motif.
Art Direction/Design: Dave Scott
Snickers wanted to promote their Super Bowl sweepstakes, which included exclusive access to private Super Bowl parties. We concepted, wrote and developed an exclusive Web series with NFL Legend Michael Strahan dishing advice to fans on how to live like a VIP at Super Bowl XLIII. An original website and online ads drove visitors to view series and enter sweepstakes.
Nissan knew that before they could sell electric vehicles, they had to help drivers understand the potential of zero emissions mobility. Instead of just touting benefits of their product, they wanted to show its greater possibilities for society through some of the worlds brightest minds. Prior to their launch of their new Leaf electric vehicle, Nissan began "Journey to Zero," a campaign dedicated to raising awareness of zero emissions vehicles through social conversation. They brought in some of the worlds most respected minds in anthropology, technology, biology and art to give their own interpretations and start the conversations. To kickstart the campaign, we launched around one of the most timely and relevant events: The Copenhagen Environmental Summit.
Daily videos, interviews, fan responses, and hourly posts got people talking and thinking about a single idea: "what the world would be like with no vehicle emissions."
Prior to the launch of the Nissan Leaf electric vehicle. A case study of our Constant Communications approach to making Nissan top of conversation for environmental responsibility.
Our city’s local buy nothing page lets neighbors give away their used goods. People will post anything on there, and I mean anything. Even opened bags of food and leftovers. Seriously. So I decided to give my junk a reason for being. People really liked it. I get shout outs from the Mayor and local TV folks. So I figured I’d share a sampling of the likely hundreds or thousands of posts I’ve made in the last few years. God, I have a lot of crap in my house.
